Patagonia boss gives away whole company to fight climate change

THE FOUNDER AND CEO OF OUTDOOR CLOTHING COMPANY PATAGONIA, YVON CHOUINARD, HAS ANNOUNCED THAT HE'S GIVING THE ENTIRE COMPANY AWAY, WITH ALL PROFITS GOING TO CAUSES THAT FIGHT CLIMATE CHANGE.

Patagonia, which took the prize for sustainability in this year's Adventure Awards has earned a reputation for sustainable business practices, including auditing all its suppliers, supporting grass roots causes, and offering lifetime guarantees and repairs for its clothing. Patagonia is particularly well known for its 'don't buy this jacket' campaign, which encourages people to think twice about whether they need to purchase new clothing.

Patagonia is a brand that we are really proud to support and stock here at Little Trekkers.

Patagonia's values reflect those of a business started by a group of climbers and surfers, and the minimalist style they promote.

Patagonia Core Values

1. Build the best product

Patagonia’s criteria for the best product rests on function, repairability, and, foremost, durability. Patagonia limits their ecological impacts with the goods they produce, which can last for generations or can be recycled.

2. Cause no unnecessary harm

Patagonia aims to steadily change its business practices from lighting stores to dyeing shirts, they seek not only to do less harm but more good.

3. Use business to protect nature

The challenges we face as a society require leadership. Once Patagonia identifies a problem, they act. They embrace risk, and act to protect and restore stability.

4. Not bound by convention

Patagonia's success and fun lie within developing new ways to do things.