Didriksons have a simple philosophy: rather than challenge the elements, we adapt to them. As they did back in 1913 when they originally started designing fisherman's workwear that could withstand the Swedish weather.

Today they are still concerned with keeping people dry and comfortable – clothing shouldn’t stop anyone, young or old, from getting out and doing what they love.

Didriksons are still working to improve. With innovations to reduce the impact on the environment, especially on the resources it uses with water and energy by learning from their own history